A selection of catalog spreads and mailers for Overseas Adventure Travel.
The Brief.
Write regional and recipe copy to introduce our older, American audience to ingredients and a cuisine they are likely unfamiliar with. Weave together Africa’s culinary traditions with the continent’s rich history and cultures.
The Brief.
I set the creative direction and oversaw production for this catalog
. The goal was to create memorable, compelling soft content that married copy and design and would drive traveler’s interest in the region.
I also wrote the copy in the catalog’s opening letter on behalf of O.A.T.’s owner and President, using an intimate and personal tone to build a relationship with potential customers.
The Brief.
I wrote copy for the Small Ship Advantage spread.
The goal was to highlight the brand’s distinguishing features.