Web
A selection of landing pages and blogs for Overseas Adventure Travel.
The Brief.
For O.A.T.'s launch of a new product to Argentina and Chile, I was tasked with writing evocative, compelling romance copy to educate and inspire customers who were unfamiliar with travel to these off-the-beaten-path destinations. I wrote all web copy for this product, as well as all other marketing collateral.
The Brief.
Last year, O.A.T.’s largest segment switched from solo travelers to travelers who share their adventures with a non-spouse. I was tasked with creating new messaging that speaks to these households and highlights the advantages of traveling with a friend.
The Brief.
After the death of Grand Circle Corporation's CEO and owner, a re-design of the company's charitable arm was needed. I wrote updated messaging that speaks to Grand Circle Foundation's charitable mission while honoring the leadership and principles of its late founder.
